Newcastle United 2-3 Westbrom: Odemwingie great-finish, Demba Ba free-kick
Newcastle United lost in the Premier league again as they went down 3-2 to West Bromwich Albion at St James' Park.
Defeat means Alan Pardew's side have now failed to win in six games, while West Brom climb into the top half of the table following this enthralling match.
Demba Ba levelled twice for Newcastle after Peter Odemwingie and Gareth McAuley had given the away side the lead. But on 85 minutes Paul Scharner grabbed the late winner.
The encounter took a while to come to life, but when it did it came in style. On 21 minutes Chris Brunt took out three players with a wonderful pass with the outside of his foot to release Odemwingie. The Nigerian cut across the front of Fabricio Coloccini - who almost brought him down - and arced a shot in off the far post.
Newcastle almost replied immediately, but Ba's goal was ruled out when Leon Best was correctly flagged for offside when nudging the ball back to the Senegalese.
Only 10 minutes later though Ba did get his goal. Jerome Thomas brought down Gabriel Obertan about 25 yards from goal and the striker fired the ball into the top right hand corner. It was a brilliant strike; Ben Foster was wrong footed as he thought Ba would go the other way and got a hand on it, but not enough to get it over the bar.
The edginess in the stadium had gone, but it was to return on the stroke of half-time. Ba tracked back, but committed the foul and from the resulting free-kick Scharner headed back across goal and McAuley was there to meet it with a free header into the empty net.
Again Newcastle almost got the immediate equaliser. Haris Vuckic unleashed from distance, with the ball coming off the bar and post. Ba had an open goal, but the ball was just too far behind him and he nodded over from close range.
Early in the second half Long should have extended the lead as he rounded Tim Krul after springing the offside trap. All he had to do was lift the ball over the sliding defender, but his chip from six yards had too much on it and it came off the bar.
Roy Hodgson probably thought his side would regret that miss as yet again Ba, with just 10 minutes left, put the home side back on level terms. The striker got the ball back after chesting down, turned Jonas Olsson far too easily on the edge of the area and slammed the ball past Foster.
There was to be a sting in the tail from the away side though and it came five minutes later. Long showed tremendous pace to leave Coloccini flailing, his deep cross was expertly nodded back by Odemwingie and Scharner was there to poke the ball into the far corner.
Tom Embury Dennis / Eurosport
Newcastle: Krul, Simpson, Perch, Coloccini, Santon, Obertan, Vuckic, Tiote, Gutierrez, Best, Ba. Subs: Elliot, Williamson, Ben Arfa, Abeid, Ryan Taylor, Shola Ameobi, Sammy Ameobi
West Brom: Foster, Reid, McAuley, Olsson, Shorey, Thomas, Mulumbu, Scharner, Brunt, Odemwingie, Long. Subs: Fulop, Morrison, Dawson, Jones, Thorne, Cox, Fortune.